Turf IQ

BUILT FOR
PEOPLE WHO BUILD
GREAT OUTDOORS

A measured yard, ready for the turf plan Illustrative turf layout: Section A and Section B each cover 560 square feet. Boundary labels show each 14-foot width and the shared 40-foot length. White outlines show the cut boundaries; a dashed lime line marks their shared seam. SECTION A560 sq ftSECTION B560 sq ftCUT / SEAM LINE 14′ 14′ 40′

THE WHOLE BUSINESS. WORKING TOGETHER.

Win the job.
Run the crew.
Protect the profit.

Less chasing leads. Fewer costly surprises. One connected workspace for every customer, crew, material order, and payment—from the first click to the final invoice.

One job recordOffice + fieldText or talk
01 · WIN THE WORK

Turn website visitors into your next job.

Give homeowners a useful first answer while the project is on their mind. The estimator captures the property and creates a qualified next step.

  • Collect address, approximate area and project details together.
  • Show a preliminary estimate based on your configured rates.
  • Move qualified homeowners into customer-selected site visits.
Every inquiry begins one connected customer and job record.
Test the estimator
Your company · Online estimatorCustomer view
Actual Pristine Turf estimator with an outlined lawn on aerial imagery
Measured area1,214 sq ft
Next stepChoose a site visit

Actual Pristine estimator capture · August 2026

02 · KNOW WHAT’S NEXT

A control panel that moves work forward.

Keep customer history, property details and job context in one place—then surface the action that will keep each opportunity moving.

  • Prioritize quote follow-ups, blocked plans and new inquiries.
  • Keep calls, photos, measurements and proposals together.
  • Give every lead an owner, stage and concrete next action.
A ready lead carries its context directly into scheduling.
Today / Pipeline control18 active
Follow up3Due today
Blocked2Need review
New leads7This week
Alex Carter · Quote opened twice$14,400 proposal · last viewed 8:42 AMDraft follow-up
Jordan Lee · Plan blockedConfirm roll direction before pricingReview plan
Morgan Lane · New inquiryPool surround · 1,650 sq ftBook visit

Illustrative CRM control panel

03 · TEXT OR TALK

Manage the business in natural language.

Ask for a quote, customer detail or follow-up. The assistant uses the connected job context and asks before customer-facing action.

  • Use text or voice from the office or field.
  • Generate work from approved measurements and company pricing.
  • Require explicit confirmation before messages are sent.
The assistant works with the same job record shown everywhere else.
✦ Turf Pro AssistantCarter job
You

Can you please make a quote for the Carter family?

Turf Pro Assistant

Yes—generating it now from the approved plan.

QUOTE
Carter backyard1,200 sq ft
$14,400

Ready for [email protected]. Do you want me to send it?

You

Yes.

Turf Pro Assistant

Sent and saved to the job record.

Illustrative conversation · sends nothing

04 · SCHEDULE SMARTER

Let customers book. Keep control of the day.

Offer times customers can choose while preserving working hours, travel buffers and route logic behind the scenes.

  • Set eligible days, hours, notice and appointment length.
  • Keep site visits near one another when open times are offered.
  • Confirm or reschedule without office phone tag.
The confirmed visit opens with the customer and property already attached.
Book a site visitCustomer view

Choose a time that fits.

FRI 189:00North route
FRI 1810:30Near 2 visits
MON 211:00East route
✓
10:30 AM selected
45-minute visit · travel buffer included
Your allowed hours9:00 AM–2:00 PM
Advance notice24 hours

Illustrative booking portal · no appointment is created

05 · MEASURE WITH CONFIDENCE

Anyone on your team can measure.

Guide a team member around the site with a phone, capture boundaries and exclusions, then review before the result reaches pricing or purchasing.

  • Reduce overordering that consumes job margin.
  • Avoid shortages, extra driving and unplanned seams.
  • Remove the bottleneck of one trusted field measurer.
The reviewed measurement becomes the starting point for the turf plan.
9:41
AR measurementCarter · Backyard
28.0 ft40.0 ft40.0 ft28.0 ft
MEASURED AREA1,120 sq ftReady for review

Illustrative phone workflow · results require site review

06 · PLAN THE CUTS

Make the tricky layout visible before ordering.

A square-foot number is only the beginning. Plan around irregular boundaries, exclusions, grain direction, seams and usable roll coverage.

  • Compare layouts for waste, appearance and installation effort.
  • Keep grain direction consistent across every strip.
  • Feed reviewed quantities into pricing and purchasing.
The selected plan supplies the quote, supply order and labeled truck list.
Site plan / Carter backyardOption B
PATIO↑↑↑↑↑↑↑
Roll width / usable coverage15 ft / 14 ft
Layout7 strips · patio exclusion

Illustrative geometry, not a calculated production takeoff

07 · WIN THE COMMITMENT

Quote, invoice and collect a deposit in the field.

Build the price from the reviewed plan while you are with the customer. Make the scope clear and turn approval into an immediate commitment.

  • Use company labor, material, minimum and margin rules.
  • Show clear scope, choices and revision history.
  • Capture approval and a supported deposit on site.
An approved quote becomes scheduled work, a deposit and a material plan.
Quote / Carter backyardReady to review

A lawn built for everyday life.

Site preparation$3,600
Turf & materials$6,480
Installation$4,320
Total$14,400
30% DEPOSIT$4,320Balance $10,080

Illustrative field quote · no transaction occurs

08 · COORDINATE THE TEAM

Keep everyone clear on where to be and what to do.

Coordinate visits, installations, deliveries and return trips while giving crews the complete job context for the day.

  • Match people to availability, skills, duration and location.
  • Share access instructions, responsibilities and changes.
  • See material and preparation dependencies before dispatch.
Each scheduled installation opens the same instructions and truck checklist.
Team schedule / September 14–16All crews
TeamMon 14Tue 15Wed 16Crew 1
Carter install8:00 · Truck 02
Carter finishDay 2
Equipment9:00 · Yard
Crew 2
Lee pet area8:30 install
Morgan prep8:00 start
Morgan install8:00 start
✓
Carter backyard is ready
Gate access confirmed · delivery arrives before start

Illustrative crew schedule

09 · LOAD IT ONCE

Know what belongs on the truck before it leaves.

Turn the approved job into a practical loading list, including labeled turf cuts, supplies, tools and anything still missing.

  • Generate a list specifically for the approved job.
  • Separate purchased supplies, stock and reusable equipment.
  • Give the yard and crew one packing status.
Missing items remain visible beside the distributor order and install time.
Truck 02 / Carter installation3 / 5 packed

Interactive local checklist · nothing is saved

10 · BUY FROM THE PLAN

Order supplies at exclusive discounted rates.

Order directly from the app with approved quantities, product choices and delivery details already connected to the job.

  • Start with the reviewed material plan instead of rebuilding a list.
  • Use eligible distributor pricing and see applicable terms.
  • Coordinate availability and delivery before crew dispatch.
Purchases update delivery readiness, the truck list and actual job cost.
Purchasing / Job #1042Wholesale
◇
Discounted wholesale purchasing included
Eligible products from participating distributors
Premium turf · 15 ft roll1,260 sq ft
Silica infill24 bags
Seaming kit1 kit
Deliver toCarter job site

Illustrative order · products, regions and terms may vary

11 · GET PAID

Finish the job. Collect payment on site.

Keep deposits, invoices and final balances connected to the approved work, with payment status visible to the office and field.

  • Request deposits and milestone payments from the proposal.
  • Collect in the field through a supported payment provider.
  • Track receipts, balances, refunds and approved changes together.
Payment status flows into the customer record and business overview.
Invoice / Carter backyardInstallation complete
Project total$14,400
Deposit received− $4,320
Final balance$10,080
INVOICE #1042$10,080Final balance

Illustrative invoice · no payment processing

12 · SEE THE BUSINESS

See what needs attention—and what each job earns.

Bring pipeline, schedule, materials and money into one useful view. Compare quoted and actual costs so the next job benefits from the last.

  • See leads, work, deliveries and outstanding invoices.
  • Compare planned materials and labor with actual job costs.
  • Understand gross profit and margin before overhead and tax.
Every part of the overview links back to the underlying job record.
Your business at a glanceThis month
Revenue$84,000Invoiced
Job costs$63,000Recorded
Gross profit$21,00025% margin

Where the revenue went

Cash collected$72,000
Outstanding$12,000
Carter · quoted / actual margin35% / 33%

Sample figures · gross profit before overhead and tax

ONE CONNECTED JOB RECORD

See the complete workflow
with your team in mind.

Walk through how Turf IQ can fit the way you sell, plan, install and get paid.